Aditya Birla Financial Services Private Limited is part of the Aditya Birla Financial Services Group (“ABFSG”) which in turn forms part of the Aditya Birla Group.

ABFSG's footprint covers asset management and life insurance through a joint venture with Sun Life Financial of Canada, stock broking and non-life insurance broking.

Sun Life Financial is a leading international financial services organization head quartered in Toronto, Canada. Chartered in 1865, Sun Life Financial and its partners have operations in key markets worldwide. As of June 30, 2010, Sun Life Financial Group had total assets under management of USD 409 billion.

ABFSG has 7 lines of businesses, with over 5.5 million customers and manages assets worth USD 18 billion approximately.

In asset management, Birla Sun Life Asset Management Company (“BSLAMC”) has assets under management of USD 14.27 billion as of August 31, 2010 which makes it among the top 4 players in the Indian mutual fund space with a market share of 9.3% [Source: Association of Mutual Funds of India (AMFI) website].

In 2010 BSLAMC was recognized as “The Asset Management Company of the Year, India” by Hong Kong’s The Asset Magazine, under its The Asset Triple A Investment Awards 2010) In 2008, BSLAMC was awarded the prestigious CNBC TV 18 - CRISIL Mutual Fund of the Year Award for 2007. BSLAMC also won the Lipper, ICRA award for the year ended 2007.

As of August 2010, BSLAMC enjoyed the trust of close to 2.4 million investors.

Birla Sun Life Insurance (“BSLI”) is a leading private sector insurance company in India with a market share of 7.60% at the end of Q2 of 2010. BSLI has over 600 branches across the country and over 1, 75,000 empanelled advisors for selling its products.

Aditya Birla Money Mart Limited (“ABMML”), formerly Birla Sun Life Distribution Company Limited, is actively involved in investment planning and distribution of various financial services products. The assets under advice have increased to USD 3.6 billion as of June 30, 2010. It has over 47 branches and presence in over 35 cities across India.

Aditya Birla Finance Limited is an established non banking non-deposit taking financial services firm with book size of over USD 267 million offering various capital market and corporate finance products to small and mid market companies.

In March 2009 ABFSG acquired Apollo Sindhoori Capital Investments Ltd., a leading brokerage firm in India. Rechristened as Aditya Birla Money Limited (“ABML”), the company currently has over 800 outlets and over 180,000 customers. ABML provides trading facilities in Equity, Commodity and Derivatives apart from depository participant services and distribution.

In FY 2010 (ended March 2010) the financial services group had revenues in excess of USD 1.25 billion. In the first quarter ended June 2010 the financial services group registered a growth of over 22.5% with revenues of over USD 284 million.

Aditya Birla Group (“ABG”) is a US$ 29 billion corporation; and is in the League of Fortune 500. It is anchored by an extraordinary force of 130,600 employees, belonging to 40 different nationalities. In the year 2009, the Group was ranked among the top six great places for leaders in the Asia-Pacific region, in a study conducted by Hewitt Associates, RBL Group and Fortune magazine. In India, the Group has been adjudged the best employer in India and among the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007.

Over 60 per cent of the Group's revenues flow from its overseas operations. The Group operates in 26 countries – Australia, Bahrain, Bangladesh, Brazil, Canada, China, Egypt, France, Germany, Hungary, India, Indonesia, Italy, Korea, Laos, Luxembourg, Malaysia, Myanmar, Philippines, Singapore, Switzerland, Thailand, UAE, UK, USA and Vietnam.

Globally, the Aditya Birla Group is:

• A metals powerhouse, among the world's most cost-efficient aluminum and copper producers. Hindalco-Novelis is the largest aluminum rolling company. It is one of the three biggest producers of primary aluminum in Asia, with the largest single location copper smelter
• No.1 in viscose staple fibre
• The fourth-largest producer of insulators
• The fourth-largest producer of carbon black
• The fifth-largest producer of acrylic fibre
• The ninth-largest cement producer
• Among the best energy-efficient fertilizer plants

For more information on Aditya Birla Group, please visit www.adityabirla.com

Aditya Birla Capital Advisors Private Limited (ABCAP) offers investment management and advisory services as Aditya Birla Private Equity to domestic and global investors. ABCAP has been formed with the aim of advising, launching and managing a series of private equity funds to invest in and harvest business growth opportunities created by the strong economic prospects of the Indian economy, already the fourth largest globally on a purchasing power parity basis.

The current fund under management i.e Aditya Birla Private Equity - Fund I includes capital commitment from large Indian financial institutions, corporate treasuries, family offices and HNIs, besides the Aditya Birla Group as a sponsor.

We believe that access to Aditya Birla Group’s extensive institutional reach, worldwide vendor and customer network across all major sectors, strong record of corporate governance and its ability to successfully scale up profitable enterprises places us in a unique position to develop and pursue unique private equity practice to nurture and develop portfolio companies of the Funds.

Our investment team is led by the principal architect of Aditya Birla Group’s M&A based expansion, capital markets activities, business & corporate structuring and venturing. The principal investing team comprises seasoned investment professionals drawn from established private equity, private equity consultants and investment banking firms and has more than 90 years blended experience of investments and businesses and track record of successful exits in India and abroad. The team also has an exceptionally strong set of CXO level operational expertise enabling it to provide long term, IRR enhancing operational insights to portfolio companies.

Our access to an unparalleled sponsor combined with a differentiated investment team positions us best to offer unique wealth creation capabilities for investors and Limited Partners in Indian private equity.